About us
The Flossie story.
Established in 2012, Flossie pioneered the “e-commerce of hair services” category, revolutionizing the way appointments were booked and managed across New Zealand and Australia.
Our journey
From consumer favourite to industry platform.
Built for consumers
We built something consumers genuinely loved: a booking experience that took care of them, matched them to the right professionals, and made the process feel effortless.
That trust, and the understanding of what great looks like, has stayed with us.
A platform for brands
As the business evolved, so did our understanding of the problem. Flossie has grown into a technology platform serving professional haircare brands globally — enabling seamless booking experiences, unlocking first-party data, and connecting brand investment directly to salon performance.
The next chapter
We think the most interesting chapter of our work is still ahead.
Our purpose
Closing the gap between the expertise inside professional salons and the consumers trying to access it.
The industry holds extraordinary knowledge. Our job is to make it work harder — for brands, for salons, and for the people sitting in the chair.
Connecting brand investment directly to salon performance.
Seamless booking experiences and first-party data that work for them.
Matched to the right professionals, with booking that feels effortless.
What we do today.
Custom Booking Sites
Join the ‘ecommerce of hair services’ category revolution.
API Connection Management
Unite your extensive ecosystem of systems and streamline processes.
Insights Dashboard
Unlock data insights and analytics to inform various business functions.
Salon Locator Tools
Establish data flows between your database and your Salon Locator.
Let’s write the next chapter together.
Whether you’re a brand, a salon network or a partner, we’d love to hear from you.