Flossie Media Group

Media release - nzgirl.co.nz

fmgadmin — Mon, 30 Nov 2009 22:54:52 +0000

New Zealand’s number one female lifestyle website, nzgirl.co.nz, today announced plans to establish itself as an independent publisher in 2010 and appoint Tee Twyford as General Manager/Editor.

Following on from the announcement that parent company Flossie Media Group is set to move head office to Sydney, Australia; CEO, Jenene Freer, today made the following announcement regarding nzgirl.co.nz;

“Flossie Media Group is the current owner of nzgirl.co.nz (and nzgirl Ltd); from the 1st of January nzgirl will operate under a new company structure. FMG is an aggregating business while nzgirl is a publishing businesss and we felt that due to the vast dynamic differences in operations that nzgirl needed to establish itself separately as an independent publisher to enable it to thrive and grow.

December 11th marks the 10 year anniversary of nzgirl.co.nz and over this time it has consistently grown and provided a solid financial return. This past year alone nzgirl produced a 60% EBIT. We believe under its new operational structure and management it will produce even better results for the shareholders.

In addition we have appointed wunderkind editor-in-chief from Flossie Media Group, Tee Twyford, as General Manager/Editor of nzgirl. She will be charged with executing a major overhaul of the site and meeting pretty substantial growth targets. Her impressive track record over the last 18 months at Flossie has given us the confidence that Tee will deliver exceptional results for both shareholders and advertisers.

The nzgirl office will continue to be based in Auckland. For all advertising and editorial enquiries please contact;

Tee Twyford
General Manager/Editor
nzgirl.co.nz
tee.twyford@nzgirl.co.nz
+64 21 469 447

Major changes at Flossie Media Group

fmgadmin — Mon, 30 Nov 2009 20:20:03 +0000

Flossie Media Group CEO, Jenene Freer, today made the following announcement:

jenene.freer@flossiemediagroup.com

“Over the past 18 months we have successfully created a brand in New Zealand and Australia that connects women with content and women with advertisers on a mass scale.

Since embarking on this journey in July 2008 we have seen the advertising market undertake enormous changes. This has inspired us to review our entire portfolio of products and the way we operate in the New Zealand & Australian market.

We found demand remains in direct response and the most popular measurement currency continues to be CTR. With this in mind we have taken the approach of ‘delivering to the demand’. From January 2010 we will no longer be offering display advertising as part of our service and will be morphing our business to focus purely on one-to-one communication with our core product being focused on an automated and aggregated email service. This will include solus emails and newsletters – plus content syndication and integration into social media.

We recognize the challenge for networks such as ours to sustain revenue from display advertising. Without owning our ‘eyeballs’, it is difficult to negotiate the large scale deals that the portals are able to offer. However, without publishers, we cannot offer the reach agencies demand.

We know we can deliver engaging one-on-one communication within the niche communities of our publishers. As a great example of how effective this communication channel can be, $1000 spent on display would drive on average 100 clicks, whereas the equivalent spent on a newsletter would drive 600.

Undeniably, the Australian market, still represents the best opportunity for scale and therefore alongside our change in focus, Flossie Media Group will be changing location with our head office moving to Sydney. All campaign management and product development will be run from Australia and New Zealand will operate a satellite sales team only. This change will take effect from January 2010.

Our publishers currently within the network are hugely supportive of our strategic change and we are working with them to make recommendations on the appropriate network partners to take on their display advertising ongoing. It is imperative for us that the sales pipeline is managed well so that all clients are satisfied that we are able to honour forward bookings and proposals.

Over the next few weeks we will be meeting with key agencies to showcase the new newsletter and content network.

For further information, please contact Jenene Freer, CEO, Flossie Media Group:

Announcement: Flossie joins forces

fmgadmin — Thu, 18 Mar 2010 02:34:08 +0000

Flossie Media joins forces with email technology company

Further to the changes in strategic focus announced by Flossie Media in December 2009, Chief Executive, Jenene Freer, today released further details on the core product offering.

“Late last year we announced our movement away from display advertising to focus on one-to-one communications and an automated and aggregated email / advertising service. We are excited to announce today the merging of our business, Flossie Media Pty Ltd, with email software development specialists, Digital Dialogue Ltd (a New Zealand based company).

The Digital Dialogue team has developed a sophisticated email platform which we have been using in our business for some time. By integrating their specialist skills with our network we create a formidable partnership and significantly strengthen the infrastructure and development plans for our new platform and product offering. Details on the new platform will be announced to market on the 1^st of May and will go live in June. The new flossie.com website will also be launched at this time.”

Additional changes to the business ownership include Flossie’s Commercial Director, Juliet Mackenzie, investing in the business, “it is with pleasure that we welcome Juliet to the board, she has added enormous value to the development of the Flossie business across the last year and, like us, is very excited about our strategic direction and as a result has taken a more pivotal role in our future.”

Freer has also revealed that Flossie Media is once more in ‘hiring’ mode. “With the new tool in development, we’re now ready to build the sales team in Australia. With our focus on direct response and integration, we’re seeking outstanding direct sales people to help build our publisher and advertising portfolio.” More details on the available roles can be found on the www.flossiemediagroup.com website.

For further information, please contact:

Jenene Freer

CEO

Flossie Media

jenene.freer@flossiemediagroup.com

+614 513 70 484

Women in Web

fmgadmin — Wed, 18 Nov 2009 22:16:25 +0000

Here are her favourites - and some advice for others thinking of doing the same: web-women

Mums turn to the net for purchasing and medical advice

fmgadmin — Fri, 23 Oct 2009 03:58:05 +0000

Survey shows the 21st century mother is online daily, using Facebook to connect to friends and Google to diagnose illneses. Read more.

Flossie Wins Gold

fmgadmin — Thu, 22 Oct 2009 20:52:02 +0000

The Gold was awarded for Flossie’s “Man Vending Machine” in the Best Innovative Idea category.

Best of the Best

fmgadmin — Mon, 05 Oct 2009 21:40:44 +0000

Our very own Man Vending Machine is one of the three finalists in the Best of the Best in the World. Read more.

How Much Time People Really Spend with Ads

fmgadmin — Fri, 28 Aug 2009 04:55:58 +0000

A great alternative to click rate for showing why online ads are more effective than just a CTR. Dwell time.

The Single Most Important Thing Your Headline Must Do

fmgadmin — Fri, 28 Aug 2009 04:52:09 +0000

The promise of something good to come. Find out here.

Is Persistence the Key to Web Branding?

fmgadmin — Tue, 18 Aug 2009 03:20:18 +0000

Some networks are experimenting around persistent ads/sponsorships in order to separate branding exposure from page impression counts. Interesting stuff.