Flossie Media specialises in one-to-one communication channels to women.
Our products include a dedicated Email service that helps publishers communicate with their audience regularly in a cost efficient and engaging manner, and provides a platform for advertisers to have meaningful conversations with women.
The Vital Flossie Statistics
- The Australian EDM’s go to nearly 400,000 unique email addresses
- The New Zealand EDM’s go to nearly 150,000 unique email addresses
- In total Flossie Media network delivers over 2 million emails every month
The Products
- Daily and weekly newsletter communications to hundreds of thousands of women in NZ and Australia
- Use ‘solus’ email communications to exclusively promote your message and drive enormous traffic to a promotion or website
- Use ‘newsletter inclusions’ to raise awareness, call to action and ‘talk’ around your promotion or product
- Use ‘content syndication’ to quickly seed your product, promotion or service out to thousands of women – on a local or national scale
- Use segmentation to ensure an exact match of brand to audience
- Use ‘social media value adds’ to extend the conversation to women outside of our core network through ‘friend get friend
Direct Response
Newsletters have been the communication channel of choice for busy women for a number of years. It’s an easy way for them to digest the best content from their most favourite and trusted websites and quickly decide what to look at.
Advertising through content integration has been successfully used by advertisers for nearly ten years with publishers on the Flossie Media newsletter network and the response rates are phenomenal.
An industry cost per click in display = $6
A Flossie Media cost per click in email = $3
The Perfect Media Buying Platform
With a reach of the widest range of online female readers, the FM network is the perfect media buying platform to help connect advertisers with as many women as possible in just one easy step. We’ve thought through the way women interact with content, with each other and with advertisers and pulled into one package that makes it simple and cost effective for advertisers of all sizes to use.
Beyond the Banner
“Beyond the Banner” is the emphasis at FM; offering targeting to this audience in a variety of manners including demographic, psychographic and interest based. All FM network newsletters are delivered from the same platform which enables efficient and impressive reporting.
Who is the Flossie Audience?
- 18-55 year old (with 44% 35-49 years).
- Over 20% of the audience has a household income more than $120k per annum.
- Over 35% of Flossie visitors are in professional or self employed roles.
- 25% of Flossie Members found out about the site through friends – a highly engaged and networked group.
- Nearly 50% of Flossie visitors are the major household food and grocery purchaser.
- Nearly 60% of respondents have paid a bill online in the last 4 weeks.
- More than 40% bought an item online in the last 2 months.
- Nearly 80% of them investigated items for purchase.
- Nearly 30% investigated travel or accommodation online and then purchased either on or offline.
To find out more about Flossie Media Newsletter Network and how it can work with your brands and clients, please contact
Commercial Director
